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Investing

Search Company Baidu Central To US Web Company Plans

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
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Stocks:  (VIA)(GOOG)(MSFT)(BIDU)

As the largest search engine in China, Baidu is beginning to play a larger and larger roll in the fortunes of US web companies in China. The Chinese search company will begin to place its text ads on Microsoft Chinese websites including MSN. Microsoft competitor Google owns part of Baidu which has 64% of the search market in the world’s most populated country.

According to Reuters, Google and Baidu are independently looking for partners to build their video businesses in China.  Google would like a local version of its YouTube service but Baidu does not was Google to dominate the key online category in Baidu’s home market. Baidu set up a deal with Viacom’s MTV to offer content in China and share revenue from the partnership.

With a market cap of $4 billion and companies like Microsoft and Google pushing for position in the Chinese online market, Baidu may not be independent for long.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

Contact [email protected] for any questions or corrections.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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