Apple Short Interest Rises As Stock Falls

By Douglas A. McIntyre Published Jan 29, 3:59AM EST

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

January short interest in Apple (AAPL) rose 1.2 million shares to 25.7 million. The short statistics were measured on January 12 just as Apple was rallying toward $97.10 on January 15. Recently the stock has traded below $85.

It may be that some short sellers believed the "buying the rumor and selling the news" would work with Apple. The stock made a sharp move up as earnings were releases. They were spectacular, but guidance for the first calendar quarter was tepid, and there is a concern that the stock will languish, at least until the new iPhone is released mid-year. The options back-dating investigation at the company has turned some on Wall St. cautious.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

Contact [email protected] for any questions or corrections.

This is a paid advertisement for Green Coffee Company's Regulation A offering. Please read the offering circular at https://invest.greencoffeecompany.com/. Timelines are subject to change. Listing on the NASDAQ is contingent upon necessary approvals, and reserving a ticker symbol does not guarantee a company's public listing.

Compensation disclosure. 24/7 Wall St., a brand of Flywheel Publishing, is paid $4.50 for each click on the promotional links in this article. This compensation is paid to us by Launch Potato LLC in connection with the Regulation A offering of Green Coffee Co Holdings, LLC. The per-click rate is fixed and is not subject to volume thresholds, conversion bonuses, or other adjustments. Our compensation does not depend on whether any reader invests, on the amount invested, or on whether the offering succeeds. Because compensation depends on click volume and the campaign has no fixed end date, the total amount we receive is not determinable in advance. Rate stated as of July 28, 2026.

24/7 Wall St. and its affiliates hold no securities in Green Coffee Co Holdings, LLC. We do not endorse this offering or any statement made in the offering materials, and nothing here is a recommendation to invest. This promotional content was supplied or approved by the issuer and was not produced by our editorial staff.

Green Coffee Co Holdings, LLC is conducting an offering under Regulation A of the Securities Act of 1933. Offers and sales may be made only by means of the qualified offering circular. Read it in full, including the risk factors, before investing: https://www.sec.gov/Archives/edgar/data/0001819425/000110465926080902/tm2614683d7_253g2.htm. All Green Coffee Co Holdings, LLC filings are available at https://www.sec.gov/edgar/browse/?CIK=1819425. Qualification of an offering statement by the SEC does not mean the SEC has approved the offering or passed on the merits or accuracy of the offering materials.

This is a speculative investment. The securities are illiquid, there is no public trading market for them, investors should be prepared to hold indefinitely, and investors should be prepared to lose the entire amount invested. Past performance does not predict future results. Forward-looking statements are estimates subject to substantial uncertainty.

Follow 24/7 Wall St. on Google

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.