Google (GOOG): YouTube Begins To Crack Content Companies

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By Douglas A. McIntyre Published

Google’s (GOOG) YouTube was able to get a deal with music publisher EMI to allow its music videos to be played and shared on the big user-generated video site.

According to the company in a statement to Reuters: "With this deal, all four of the world’s major music companies are now official YouTube partners," Chad Hurley, chief executive and co-founder of YouTube.

The large content companies that have not been able to cut deals with YouTube, especially Viacom (VIA) are beginning to look mighty silly. Viacom has sued YouTube for $1 billion, alleging damages because its content has been posted by YouTube users.

Viacom has cut a deal with video streaming site Joost to use it as a deliver network for the content from its film studios and networks. But, several technical websites have raised questions about whether Joost actually works properly.

YouTube still has the largest video audience online, and by a wide margin. The large studios and networks will probably catch on the way the music companies have.

But, why wait?

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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