S&P 500
7,540.00
-0.13%
Dow Jones
52,493.20
-0.04%
Nasdaq 100
29,699.60
-0.17%
Russell 2000
2,985.21
-0.18%
FTSE 100
10,485.30
+0.05%
Nikkei 225
68,864.70
-0.24%

Investing

New York Times (NYT): Internet Revenue Can’t Help Enough

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

Advertising revenue at The New York Times Company (NYT) fell a significant 8.5% in May to $157.3 milllion. At the flagship New York Times Media Group, it dropped 9.1%. At the New England Media Group, which includes the Boston Globe, it was off 8.8%. And, at the Regional Media Group it fell 14%.

Advertising revenue at the internet sites for the three groups rose 21.4%, and, since these number are included in the overall figure, it is clear that print advertising was off well over the 8.5% total revenue drop.

Revenue at the company’s small About.com internet operation was up 32.6%. It is somewhat amazing that the About.com revenue grew faster than the figure for the online newspapers because in May 2007, The New York Times Company had the 11th largest presence on the Web, with 43.8 million unique visitors in the United States according to Nielsen//NetRatings, up approximately 11% from 39.3 million unique visitors in May 2006.

With an 11% increase in audience, ad online advertising should have been up more.

Douglas A. McIntyre

Contact [email protected] for any questions or corrections.

Follow 24/7 Wall St. on Google
Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

Continue Reading

Douglas A. McIntyre |

NY Times (NYT), Bad Quarter But Worse March

The New York Times Company (NYSE: NYT) had a "challenging" first quarter.Total revenue fell almost 5% to to $748 million.…

Douglas A. McIntyre |

New York Times, Another Slow Ad Month In August

There was some good news for The New York Times Company (NYT) in August. Online revenue at its newspapers grew…

Douglas A. McIntyre |

News Corp’s Wall Street Journal Will Give NYT And Yahoo! Fits

Rupert Murdoch, head of News Corp (NWS), has spoken about some of his plans for The Wall Street Journal. At…

Douglas A. McIntyre |

The New York Times (NYT): No Rescue From Internet

The New York Times Company (NYT) reported April revenue today, and things are getting worse. The company’s media group which…

Douglas A. McIntyre |

News Sites and the Hell of the Post-Election World

The national election boosted the traffic of all the major online news sites to extraordinary levels. They may not reach…

Douglas A. McIntyre |

The Internet Abandons The New York Times (NYT)

The Internet was going to save the newspaper industry. The Internet was going to save The New York Times Company…

Douglas A. McIntyre |

Internet Revenue At New York Times (NYT) Needs To Be Going Up 100%, But It’s Not

Online revenue at The New York Times Company (NYT) would have to be doubling to make up for the drop…

Douglas A. McIntyre |

The New York Times in Trouble — Again

The stock price of the New York Times (NYSE: NYT) has dropped to a two-year low, a sign that investors…

Douglas A. McIntyre |

New York Times (NYT) Revenues Fall With Small Hope From Internet

Reveue fell again at The New York Times Company (NYT). Overall revenue fell almost 4% to $789 million.  Operating profit…

Top Gaining Stocks

Hewlett Packard Enterprise
HPE • Vol: 26,431,700
Norwegian Cruise Line
NCLH • Vol: 17,600,839
Lam Research
LRCX • Vol: 12,118,424
Invesco
IVZ • Vol: 4,557,369
AMD
AMD • Vol: 26,902,257

Top Losing Stocks

Coterra Energy
CTRA • Vol: 73,319,495
APA
APA • Vol: 4,400,255
New Pluto Global
PSKY • Vol: 18,873,941
Costco
COST • Vol: 4,545,300
Cincinnati Financial
CINF • Vol: 2,196,176