According to TechCrunch, Google (GOOG) is buying GrandCentral, a company that allows a user to have “one phone number for all your phones, for life.”. The price tag may be as high as $50 million.
The technology news site speculates that the GrandCentral product could be integrated with GMail and GTalk. but the big search company may have much higher aspirations.
A number of industry observers believe that the next battle for search engine share will be the wireless handset. While Google has a dominant market share among consumers using computers for search, that is not yet true in the wireless market where Microsoft (MSFT) and Yahoo! (YHOO) have some chance to be on a more equal footing with Google.
But, having a product that allows customers to take their phone number with them anywhere could give Google an important advantage on wireless platforms. Business and home phone numbers could be migrated to portable devices as part of a suite of services Google could offer on handsets. It is a feature that could, along with its search product, give the company an important edge.
But, no one said the people at Google were slow.
Douglas A. McIntyre can be reached at firstname.lastname@example.org. He does not own securities in companies that he writes about.
Sponsored: Tips for Investing
A financial advisor can help you understand the advantages and disadvantages of investment properties. Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
Investing in real estate can diversify your portfolio. But expanding your horizons may add additional costs. If you’re an investor looking to minimize expenses, consider checking out online brokerages. They often offer low investment fees, helping you maximize your profit.