Google’s (GOOG) Mobile Search Magic

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By Douglas A. McIntyre Published
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Google (GOOG) is launching a new service that will help mobile handset users search ringtones, games, and other content that consumer can buy from content providers.

Google will make money by allowing companies to buy sponsored links on the service. As The Wall Street Journal points out, the new technology could allow customers to by-pass their service providers like AT&T (T) to buy content directly from owners. AT&T and its peers charge fees as a commission for content that they sell.

If the service catches on, it represents another area where Google has moved at least one step ahead of Microsoft (MSFT) and Yahoo! (YHOO) in the race to move services from the desktop to the handset.

In this case the race does seem to go to the swiftest.

Douglas A. McIntyre

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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