The NHL will start to show a number of its games live online. The league does not have much of a TV presence.
But, will TV networks, especially smaller cable outlets and large networks which have programs with modest rating look at the same option?
Each of the large networks has some shows that under-perform. Canceling them and launching new shows can be expensive. Online audiences for video are probably different from those who watch in the living room on TV, so the internet might be a method for picking up a new live audience.
Certainly smaller cable networks like Spike and VH-1 have live programming that could be streamed online. Since neither network has a huge audience online viewer might bring incremental ad dollars.
And, where’s the risk if few people are watching anyway.
Douglas A. McIntyre
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