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Dow Jones (DJ) Advertising Dives In July

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

Dow Jones (DJ) had an awful month in July.

Advertising revenue at the print Wall Street Journal decreased 7.2% in July on a 20.9% decrease in advertising volume. An increase in financial advertising volume was more than offset by declines in the technology, classified and general advertising categories.

By category, high-yielding financial advertising volume increased 21.0% due to increases in tombstone, wholesale and insurance advertising. Technology advertising volume decreased 75.4%.

Classified advertising volume decreased 13.5% due to a decrease in real estate advertising. General advertising volume decreased 5.9% as decreases in auto, consumer electronics, pharmaceuticals, luxury goods and corporate advertising.

Online ad revenue was a bright spot. Online advertising revenue at The Wall Street Journal Digital Network, which includes WSJ.com, MarketWatch.com, Barrons.com and the company’s vertical websites increased 24.0% in July driven by increases in financial and technology advertising.

International print advertising revenue decreased 6.5% in July primarily driven by declines in technology. and classified advertising.

It is hard to image that the month could have been much worse

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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