MSNBC Buys Newsvine

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The hard news television and online property MSNBC, a joint venture between Microsoft (MSFT) and the NBC Universal division of GE (GE) has just bought Newsvine, according to TechCrunch.

Newsvine describes its business as allowing visitors to read content from established media organizations like the Associated Press and ESPN as well as individual contributors from all around the world. Placement of stories is determined by a multitude of factors including freshness, popularity, and reputation. Contribution is open to all, and editorial judgment is in the hands of the community.

The Newsvine traffic ranks the site No. 4,499 among all websites according to Alexa.

Douglas A. McIntyre