The New York Times (NYT) is launching a new blog called "The Board" which will run on NYTimes.com.
According to the company the blog will be written by members of The New York Times editorial board, providing commentary and background on each day’s editorials Vivian Schiller, senior vice president and general manager, NYTimes.com said, "The influx of new readers to our Op-Ed columnists since the end of TimesSelect serves as a springboard to vastly expand the opinion content available on NYTimes.com. The Board is just the latest of what will be a wide selection of offerings, strengthening our unique position as a purveyor of the most influential voices on the Web."
All of this happened as NYT shares fell almost 3% to $18.77, a new 52-week low.
A vote of confidence.
Douglas A. McIntyre