Starbucks (SBUX) Hits 52-Week Low, While McDonald’s (MCD) Hits High

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By Douglas A. McIntyre Published

A chart is worth a thousand words. Or, maybe more. Starbucks (SBUX) hit another 52-week lows today at $23.29, down 3%. McDonald’s (MCD), which delivered strong same-store sales, is up 1.6% to $59.59, a few pennies from its 52-week high.

McDonald’s said, once again, that it is winning with breakfast. It opens a lot of its restaurants at 5 AM. Some stay open all night. Wall St. can debate who has better premium coffee. But, if a Starbucks store is not open, it hardly matters.

The market may also be concerned that consumers will cut back, even on expensive coffee and treats, if the economy gets tight. That helps the Dunkin Donuts guys and MCD. It probably does not do much for Starbucks.

McDonald’s has kept investor interest by issuing monthly same-store sales and revenue numbers. Starbucks has gone dark. They only draw the picture once a quarter.

The market is talking, but SBUX is not listening.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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