The Wall Street Journal is reporting that McDonald’s (MCD) will be offering lattes and other high-end coffees soon. And the pricing will be about $1 below comparable products at Starbucks (SBUX)
Bad news for Starbucks. While none of the coffee shop chains smaller than SBUX was ever likely to dent its rapidly rising same-store and revenue growth, McDonald’s has the store network to do some damage. And, a number of McDonald’s are open 24 hours a day.
Moving Starbucks’ stock up just got a lot harder.
Douglas A. McIntyre
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