IPO FILING: Eyeblaster, Inc. (EYEB)

Eyeblaster, Inc. has filed a registration statement with the SEC for a proposed initial public offering of its common stock. Eyeblaster plans to list up to $115 million in stock ($100 million before the overallotment) on the NASDAQ Stock Market under the ticker “EYEB”.

Lehman Brothers, Inc. and Deutsche Bank Securities Inc. are the two brokers listed as joint bookrunners; co-managers are listed as UBS and Pacific Crest

Eyeblaster is an independent provider of online campaign management solutions and services to advertising agencies and advertisers across digital media channels.  More specifically, it targets online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search.

In 2007, it listed nearly 7,000 brand advertisers using roughly 2,500 media agencies and creative shops across over 2,500 web publishers in more than 40 countries globally.  The growth has been from a customer base of 245 in 2002 to 979 in 2007.  Revenues for 2007 were $44.7 million, up from $27.7 million in 2006.

Jon C. Ogg
March 10, 2008