Technology

Google Maintains 65% of US Search

There are numerous online measurement services out there, and frankly all of the results are different from source to source.  But these are all still looked at by all marketers and advertisers regardless of any differences.

Today, Hitwise (with 10 million samples) has released its search percentage figures in the US for the four weeks ending May 26, 2007.  It lists Google (GOOG-NASDAQ) with 65.13% of US search, although it may be worth a note that this huge number is actually down 0.13% from April 2007 and up almost 6% from May 2006..  Hitwise lists Yahoo! (YHOO-NASDAQ) search as only 20.89%, but that number is actually up 0.16% from April 2007(and down 1.06% from May 2006).  The bulk of the US search market share losses year-over-year look out of Microsoft (MSFT-NASDAQ).  IAC/Interactive’s (IACI-NASDAQ) Ask.com lost year-over-year, but managed a decent pick-up from April considering its size.

On the continued page you can read the tables here:

 

 

 

   

 

   

   

   

   

 

   

   

   

   

 

   

   

   

   

 

   

   

   

   

 

   

   

   

   

 

   

 

   

      

Percentage      of US Searches Among Leading Search Engine      Providers

      

Domain

      

May-07

      

April-07

      

May-06

      

www.google.com

      

65.13%

      

65.26%

      

59.27%

      

search.yahoo.com

      

20.89%

      

20.73%

      

21.95%

      

search.msn.com

      

8.40%*

      

8.46%*

      

12.10%

      

www.ask.com

      

3.92%

      

3.69%

      

4.40%

      

Note:      Data is based on four week rolling periods (ending 5/26/07; 4/28/07;      5/27/2006) from the Hitwise sample of 10 million US Internet      users.

      

*      – includes executed searches on Live.com and MSN      Search

      

Source:      Hitwise

 

This also shows Google as an increasing source of traffic to various industries.

 

 

 

   

   

   

   

   

 

   

   

   

   

   

 

   

   

   

   

   

 

   

   

   

   

   

 

   

   

   

   

   

 

   

   

   

   

   

 

   

   

   

   

   

 

   

      

Category

      

Percent      of Category Traffic from Search Engines,    May-07

      

Percent      Change in Share of Traffic From Search Engines, May-07 –      May-06

      

Percent      of Category Traffic from Google, May-07

      

Percent      Change in Share of Traffic From Google, May-07 –      May-06

      

Health      and Medical

      

44.44%

      

2.63%

      

29.47%

      

9.04%

      

Travel

      

31.22%

      

13.04%

      

19.99%

      

23.44%

      

Shopping      and Classifieds

      

24.95%

      

0.71%

      

15.55%

      

8.74%

      

News      and Media

      

20.34%

      

5.97%

      

13.18%

      

14.32%

      

Entertainment

      

20.80%

      

7.62%

      

12.94%

      

17.28%

      

Business      and Finance

      

15.96%

      

14.01%

      

9.62%

      

26.13%

      

All      figures are based on US data from the Hitwise sample of 10 million      Internet users.

      

Source:      Hitwise

 


Charts run with permission from Hitwise. com.

Jon C. Ogg
June 19, 2007

Jon Ogg can be reached at jonogg@247wallst.com; he does not own securities in the companies he covers.