Investing
The 10 Biggest Brand Disasters of 2010 (BP)(DELL)(SNE)(GS)(JNJ)
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By Douglas A. McIntyre, 24/7 Wall St.
It’s been a rough year for those in the branding business at big corporations. SEC investigations, massive product recalls and oil spills (among more traditional factors like competition and slowing sales) have taken a toll on the reputations, as well as the stock prices, of some of America’s most well-known companies.
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