Apple Bungles iPhone 4S Introduction in China (AAPL)

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By Paul Ausick Published

Apple Inc. (NASDAQ: AAPL) doesn’t often make mistakes like this: the introduction of the company’s new iPhone 4S in China had to be suspended because the stores ran out of product.

Now that may be a signal of success to some companies, but it’s not the sort of performance that Apple is usually proud of. Here’s a report from Bloomberg on what happened at one store, that did not open at all:

Apple had advertised that the store would open at 7 a.m. At 7:15 a.m., people began chanting “Open the door!” and “Liars!” after an unidentified man said over a bullhorn that the phone wouldn’t go on sale today, without giving an explanation. The store stayed closed “for safety reasons,” Wu said. Beijing police temporarily cordoned off the shop after it was pelted with eggs by the crowd.

Apple pelted with eggs?

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Photo of Paul Ausick
About the Author Paul Ausick →

Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

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