Almost 5.6 Million Outraged Bank Customer Change Financial Firms
Blistered by high bank fees and the negative PR that firms like Bank of America (NYSE: BAC) has received, 5.6 million Americans have left their banks for others According to Javelin Strategy and Research Bank Transfer Day and the Occupy…
Blistered by high bank fees and the negative PR that firms like Bank of America (NYSE: BAC) has received, 5.6 million Americans have left their banks for others
According to Javelin Strategy and Research
Bank Transfer Day and the Occupy Movement have received tremendous attention, and for the first time we have market research data to measure the impact on the financial services industry. Javelin’s research estimates that 5.6 million U.S. adults with a banking relationship changed providers in the past 90 days. Of those switchers, 610,000 US adults (or 11% of the 5.6 million) cited Bank Transfer Day as their reason and actually moved their accounts from a large to a small institution.
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