J.C. Penney Company, Inc. (NYSE: JCP) is starting to give back a little bit of last week’s big gains, but only a little. Zacks is maintaining a Neutral rating on the company and there are many more details available in the full report than we are covering here because we have already addressed our own concerns about how much it run up. Ideas addressed by Zacks are as follows: Big New Ideas from JC Penney; New pricing strategy and fresh logo; Pricing is the Key; So Much in No Time; Self Funding for the Change; Shaving off Costs; Forecast Above Consensus…
A few more summary notes… JCP aims to simplify the operational structure to generate positive earnings growth and boost shareholder’s value… strong margin expansion… company will not come up with quarterly sales or earnings guidance now will it give monthly same store sales.
The rating is a short-term Hold and long-term Neutral.