Ecommerce site PriceGrabber.com surveyed 933 online shoppers during a three-week period in late January to mid-February, and 51% of those surveyed said that they intend to maintain the same level of spending in 2012 as in 2011. Another 21% said they plan to spend more in 2012 than they did last year, while 28% plan to spend less.
Daily deal sites like Group Inc. (NASDAQ: GRPN) and PriceGrabber’s own local deals offerings can look forward to 46% of shoppers using their services. Deal shoppers search most for dining out deals, shopping deals, entertainment and event deals, and family deals.
One interesting data point:
According to the survey, the average shopper will make 53 percent of his or her overall purchases online, 42 percent from brick-and-mortar stores and 5 percent from a mobile phone.
The PriceGrabber press release is available here.
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