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Apple And Baidu Team For China Search

Apple (NASDAQ: AAPL) has taken an important step into what could be its most important market in a few years. It created a partnership with  China’s No.1 search company, Baidu (NASDAQ: BIDU)  which should bring both companies substantial new revenue.…

By Douglas A. McIntyre
Published June 15, 2012, 6:12am ET · 1 min read

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Apple (NASDAQ: AAPL) has taken an important step into what could be its most important market in a few years. It created a partnership with  China’s No.1 search company, Baidu (NASDAQ: BIDU)  which should bring both companies substantial new revenue. Bloomberg reports that Apple will make the Baidu search product available in the Chinese language on the iPad and iPhone. Apple’s Siri voice software will also begin to work in Chinese.

The two companies will split ad revenue from the arrangement. Neither has announced how that will work or what the percent share split will be. For Baidu, the plan is one more way for its to stay well ahead of rival Google (NASDAQ: GOOG) in the Chinese market. For Apple, it is one more feature it can use to rapidly gain sales in the People’s Republic.

Douglas A. McIntyre

Contact [email protected] for any questions or corrections.

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Douglas A. McIntyre

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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