Anheuser-Busch Buys Grupo Modelo
The world’s largest brewer just got much larger. Anheuser-Busch InBev (NYSE: BUD) will buy the half of Grupo Modelo is does not already own. The price is $20.1 billion. Grupo Modelo is based in Mexico, and by some measures has…
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While the deal picks up more revenue for Anheuser-Busch, it probably does not have the economies of scale that many buyouts have. Grupo Modelo’s operations are in Mexico, far from most of Anheuser-Busch’s operations in the U.S. and Europe. And the markets for Budweiser and Corona may have little in common, which means advertising budgets will remain intact.
Douglas A. McIntyre
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