These are some of the top analyst upgrades, downgrades and initiations seen from Wall St. research calls this Friday.

Altria Group Inc. (NYSE: MO) raised to Buy with $39 target at Citigroup.

AU Optronics Corp. (NYSE: AUO) raised to Buy at BofA/ML.

AutoNation Inc. (NYSE: AN) raised to Buy at BofA/ML.

Chipotle Mexican Grill Inc. (NYSE: CMG) started as Market Perform a Wells Fargo.

EMC Corp. (NYSE: EMC) started as Buy at Jefferies.

Expedia Inc. (NASDAQ: EXPE) raised to Buy at Deutsche Bank.

Facebook Inc. (NASDAQ: FB) started as Buy at Cantor Fitzgerald.

Goodyear Tire & Rubber Co. (NYSE: GT) cut to Hold at KeyBanc.

Google Inc. (NASDAQ: GOOG) started as Buy at Cantor Fitzgerald.

International Business Machines Corp. (NYSE: IBM) started as Hold at Jefferies.

International Paper Co. (NYSE: IP) raised to Buy at Deutsche Bank.

JCPenney Co. Inc. (NYSE: JCP) named Bear of the Day at Zacks.

LG Display Co. Ltd. (NYSE: LPL) raised to Buy at BofA/ML and cut to Neutral at UBS.

LinkedIn Corp. (NYSE: LNKD) started as Hold at Cantor Fitzgerald.

Mastercard Inc. (NYSE: MA) raised to Buy at Citigroup.

Motorola Solutions Inc. (NYSE: MSI) started as Buy at Goldman Sachs.

Netapp Inc. (NASDAQ: NTAP) started as Hold at Jefferies.

Netflix Inc. (NASDAQ: NFLX) started as Hold at Cantor Fitzgerald.

Vical Inc. (NASDAQ: VICL) started as Buy at Canaccord Genuity.

Yahoo! Inc. (NASDAQ: YHOO) started as Hold at Cantor Fitzgerald.

JON C. OGG