Total U.S. online travel-related spending came to about $103 billion in 2012 according to the latest data from comScore Inc. (NASDAQ: SCOR). Air travel alone accounted for about two-thirds of all travel spending. Both the airlines and the Internet travel agencies shared in the wealth.
The top U.S. airline measured by page views is Southwest Airlines Co. (NYSE: LUV), which garnered 20% of all airlines’ page views. Number two was Delta Air Lines Co. (NYSE: DAL), with 15.5%, followed by United Airlines with 14.7%, and American Airlines with 13.2%. Adding Continental to the United number gives a total for United Continental Holdings Inc. (NYSE: UAL) of 17.4%.
Source: Thinkstock
Among hotels and resorts, Marriott International Inc. (NYSE: MAR) took 11.7% of page views, with InterContinental Hotels Group Inc. (NYSE: IHG) second at 7.9%.
It’s a little hard to determine how big a piece of overall U.S. travel spending has moved online, but this chart indicates a total direct spend of $813 billion, for which online sales account for about one-eighth. And as a comScore executive noted:
Travel is a leading online commerce category, and despite being a pioneer in the sector 15 years ago it is still growing at nearly double-digit growth rates and remains very competitive.
The comScore data is available here.
Sponsored: Attention Savvy Investors: Speak to 3 Financial Experts – FREE
Ever wanted an extra set of eyes on an investment you’re considering? Now you can speak with up to 3 financial experts in your area for FREE. By simply
clicking here you can begin to match with financial professionals who can help guide you through the financial decisions you’re making. And the best part? The first conversation with them is free.
Click here to match with up to 3 financial pros who would be excited to help you make financial decisions.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Editors' Picks
