Stocks were up in the premarket yet again on Wednesday, as earnings season is getting underway with a very positive bias. Investors are looking for upside, but perhaps via stock picks rather than expecting that the frothy market will just keep rising and rising. 24/7 Wall St. reviews dozens of brokerage analyst reports each morning to find new ideas for our readers. Some of the research reports cover stocks to buy, while some of these analyst reports cover stocks to sell or to avoid.

We have seen a data security coverage from Goldman Sachs. Also Intel Corp. (NASDAQ: INTC) is being given a catch-up game by analysts after pleasing skeptics with its earnings. These are this Wednesday’s top analyst upgrades, downgrades and initiations from Wall Street firms.

Apple Inc. (NASDAQ: AAPL) was started with a Buy rating and given a $110 price target (versus a $95.32 close) at Citigroup.

Brookdale Senior Living Inc. (NYSE: BKD) was started with a Buy rating and was given a $44 price target (versus a $34.14 close) at Goldman Sachs.

Cash America International Inc. (NYSE: CSH) was raised to Buy from Neutral and given a $50 price target (versus a $41.52 close) at Sterne Agee.

Check Point Software Technologies Ltd. (NASDAQ: CHKP) was started as Neutral at Goldman Sachs.

Diageo PLC (NYSE: DEO) was downgraded to Sell From Hold at Societe Generale.

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