Top Analyst Upgrades and Downgrades: Abercrombie, Akamai, Citigroup, Pollo Loco, Netflix, Salesforce and Many More

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Stocks were indicated lower on Friday, as many investors and traders decided to lock in bottom-fishing profits ahead of the unofficial last weekend of summer. This week proved one thing: even after almost four years, investors will still buy pullbacks.

24/7 Wall St. reviews dozens of analyst research reports each morning of the week to find new trading and investing ideas for its readers. Some analyst calls cover stocks to buy, while other calls cover stocks to sell or avoid. These are this Friday’s top analyst upgrades, downgrades and initiations.

Abercrombie & Fitch Co. (NYSE: ANF) was raised to Sector Perform from Underperform with a $20 price target (versus an $18.86 close) at RBC Capital Markets. Abercrombie was raised one day earlier to Buy from Neutral at Stifel Nicolaus, and the price target was set at $24 in that call. The stock has a consensus price target of $20.52 and a 52-week trading range of $15.42 to $42.97.

Akamai Technologies Inc. (NASDAQ: AKAM) was raised to Outperform from Market Perform with a price target of $85.00 (versus a $70.50 close) at JMP Securities. Akamai has a consensus price target of $75.00 and a 52-week range of $51.74 to $78.44.

Citigroup Inc. (NYSE: C) was raised to Buy from Neutral with a $60 price target (versus a $53.44 close) at Guggenheim. As pointed out earlier this week, that would still be under book value. Citi has a consensus analyst price target of $65.72 and a 52-week range of $46.60 to $60.95.

El Pollo Loco Holdings Inc. (NASDAQ: LOCO) was raised to Buy from Hold with a $17 price target (versus a $12.62 close) at Stifel Nicolaus. The Crazy Chicken has a consensus price target that is even higher at $20.67, as well as a 52-week range of $10.25 to $40.89.

Netflix Inc. (NASDAQ: NFLX) was raised to Neutral from Underperform at BNP Paribas. Its consensus analyst price target is $118.39 and the 52-week range is $45.08 to $129.29.

Salesforce.com Inc. (NYSE: CRM) was raised to Outperform from Neutral with an $82 price target (versus a $69.94 close) at BNP Paribas. The consensus price target here is $80.80, and the 52-week range is $51.04 to $78.46.

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Other key analyst upgrades and downgrades this Friday include the following: