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Top Analyst Upgrades and Downgrades: Fitbit, GE, Lockheed Martin, Lululemon, Marriott, Microsoft, Philip Morris, SLM and More

Stocks were indicated to open higher on Monday, after ending up last week hardly changed from the prior week. Many investors and market participants may still be out on Monday after the Thanksgiving week, but those who are in seem to be following the four-year trend of wanting to buy stocks.

24/7 Wall St. reviews dozens of analyst reports each morning to find new investing and trading ideas for its readers. Some analyst reports cover stocks to buy, while other calls cover stocks to sell or avoid. These are this Monday’s top analyst upgrades, downgrades and initiations.

Fitbit Inc. (NYSE: FIT) was raised to Overweight from Equal Weight with a $49.00 price target at Barclays. Fitbit still has a consensus analyst price target close to $50, and it has a post-IPO trading range of $26.46 to $51.90. Merrill Lynch was also recently very positive on Fitbit shares.

General Electric Co. (NYSE: GE) was reiterated as Outperform but the price target was raised to $34 from $32 at RBC Capital Markets. GE closed most recently at $30.38, has a consensus analyst price target of $31.15 and has a 52-week range of $19.37 to $30.99. GE was maintained as Outperform last week at Credit Suisse, but the firm removed GE from its focus lists after a very short time.

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Lockheed Martin Corp. (NYSE: LMT) was downgraded to Underweight from Equal Weight with a $210 price target (versus a $225.91 prior close) at Barclays. Lockheed has a consensus analyst price target of $225.50 and a 52-week range of $181.91 to $227.90.

Lululemon Athletica Inc. (NASDAQ: LULU) was downgraded to Underperform from Marker Perform with a $42.00 price target (versus a $52.50 close) at FBR Capital Markets. Lululemon has a consensus analyst price target of $64.42 and a 52-week range of $43.14 to $70.00.

Marriott International Inc. (NYSE: MAR) was downgraded to Hold from Buy at Evercore ISI. Marriott closed at $71.48, has a consensus analyst price target of $83.53 and has a 52-week range of $63.95 to $85.00.

Microsoft Corp. (NASDAQ: MSFT) was raised to Strong Buy from Outperform and was given a $62.00 price target (versus a $53.93 close) at Raymond James. Microsoft has a consensus analyst price target of $55.97 and a 52-week range of $39.72 to $54.98. Microsoft also recently was named as a top triple-play pick at Oppenheimer as well.

Philip Morris International Inc. (NYSE: PM) was raised to Neutral from Reduce at Nomura Securities. The stock closed at $87.42, has a consensus analyst price target of $87.57 and has a 52-week range of $75.27 to $90.08.

SLM Corp. (NYSE: SLM) was started as Overweight with a $10.00 price target (versus a $6.71 close) at JPMorgan. SLM has a consensus price target of $10.81 and a 52-week range of $6.33 to $10.76.

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Other key analyst upgrades and downgrades seen this Monday included the following: