The Stock People Turn to When Markets Fall Apart

Wall St. Key Points:

  • With rising prices expected to rob people of their purchasing power and likely trigger a recession, investors need to find safe havens.
  • Altria Group Inc. (NYSE: MO) should be at the top of the list.
  • If you’re focused on picking the right stocks and ETFs you may be missing the bigger picture: retirement income. That is exactly what The Definitive Guide to Retirement Income was created to solve, and it’s free today. Read more here
By Douglas A. McIntyre Published
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The Stock People Turn to When Markets Fall Apart

© monsitj / iStock via Getty Images

Altria Group Inc. (NYSE: MO) has a forward yield of 7.1%. It is likely to keep its current dividend or raise it. Altria has a strong cash flow and an ironclad balance sheet. It also has one of the world’s most famous brands: Marlboro.

Altria is not a trader’s stock. It is up 7% this year, compared to a 14% drop in the S&P 500. Its trading range is narrow. The stock has changed hands over the past 52 weeks between $60.18 and $40.65 a share. It trades near $56 today.

Altria has solid earnings and an almost unprecedented run of dividend payments. In 2024, Altria’s revenue fell 2% to $24 billion. However, earnings rose 42.% to $6.54 a share. At the end of 2024, Altria had $11.3 billion of cash, cash equivalents, and long-term investments. It also raised its 2025 guidance. And it has raised its dividend every year for the past 20 years.

Almost all of Altria’s revenue comes from cigarettes. There is a theory that many investors shy away from buying Altria stock for that reason and that the dividend is an incentive.

Almost all of Altria’s cigarette sales are from the Marlboro brand. The brand was first marketed in 1924 and targeted toward women. In the 1950s, the target changed to men. The brand is almost 10% of global cigarette sales.

The stock market has become dangerous. President Trump imposed 10% tariffs on imports from all countries. The figure is higher for several large trading partners: 34% for China and 25% for South Korea and the European Union.

Tariffs are expected to raise the prices of many imported goods sold in America. This robs people of their purchasing power and, in turn, could trigger a recession. Investors need to find safe havens. Altria should be at the top of the list.

The Best Dividend Stock on Earth Makes Even More Sense Today Than Ever. Here’s Why.

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