Netflix Vs. Comcast: Buy Netflix For This Reason

Netflix (NASDAQ:NFLX | NFLX Price Prediction) and Comcast (NASDAQ:CMCSA) both reported first quarter results this spring with sharply divergent profiles. Netflix is a pure streaming machine collecting a $2.80 billion Warner Bros. breakup check. Comcast is a diversified operator juggling…

Published July 9, 2026, 12:59pm ET · 2 min read

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Netflix (NASDAQ:NFLX | NFLX Price Prediction) and Comcast (NASDAQ:CMCSA) both reported first quarter results this spring with sharply divergent profiles. Netflix is a pure streaming machine collecting a $2.80 billion Warner Bros. breakup check. Comcast is a diversified operator juggling broadband erosion, Olympics costs, and a Peacock unit that keeps bleeding cash.

Ad Tier Lifts Netflix. Olympics Squeezes Comcast.

Netflix pulled in $12.25 billion in Q1 revenue, up 16.2% year over year, with EPS of $1.23. The ad-supported tier drove over 60% of Q1 sign-ups in ads countries, and advertiser count grew 70% year over year to 4,000+ clients. Ad revenue is tracking to roughly $3 billion in 2026. That is a genuine second growth engine, not a slide-deck aspiration.

Comcast posted $31.46 billion in revenue and EPS of $0.79, its fourth straight beat. But adjusted EBITDA fell 16.8% as Media EBITDA swung to negative $426 million under Milan Cortina and Super Bowl LX programming costs. Peacock added subs to 46 million, but its EBITDA loss widened to $432 million. CEO Brian Roberts pitched the quarter as a pivot in motion, citing “record wireless line additions” of 435,000.

Focused Streamer Vs. Sprawling Conglomerate

Lens Netflix Comcast
Core Bet Global streaming plus ads Broadband, wireless, parks, Peacock
Margin Direction Op margin target 31.5% in 2026 Broadband revenue -5.1%; video losses 322,000
Capital Return Buybacks ($6.8B left) Dividend yield 5.56%
Forward P/E 24 7

Netflix walked from the Warner Bros. deal and pocketed the fee. Comcast went the other direction, completing the Versant Media Group spin on January 2, 2026 to slim NBCUniversal down.

The Next Test Is Whether The Pivot Sticks

I will be watching whether Netflix can hit its $50.7B to $51.7B full-year guide while doubling ad revenue and absorbing the InterPositive GenAI acquisition. For Comcast, the tell is broadband. Losses narrowed to 65,000 from 183,000 a year ago, but the 5-year price guarantee is still young, and video keeps shrinking.

Why Netflix Looks Like The Cleaner Story

My read is straightforward. Netflix trades at a forward multiple of 24 with return on equity of 48.5% and a free cash flow guide raised to roughly $12.5 billion. You are paying a fair price for compounding scale, pricing power, and a genuine ad business. Comcast is cheaper for a reason. Its $32.29 analyst target and 5.56% yield reward patience, but you inherit cord-cutting, cable capex, and a Peacock unit still absorbing NBA rights. For investors focused on yield and turnaround stories, Comcast offers that profile. For me, Netflix is the cleaner story this quarter based on the growth trajectory and margin profile.

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Alex Sirois

Alex Sirois is a financial writer with experience spanning both retail and institutional investing. He has written for InvestorPlace and held roles at BNY Mellon and Bernstein, giving him a perspective that bridges Main Street portfolios and Wall Street analysis.

Alex holds an MBA from George Washington University and has built his career across multiple industries, including e-commerce, education, and translation — a breadth of experience that informs how he breaks down complex financial topics for everyday investors. His writing is conversational, actionable, and grounded in long-term, buy-and-hold investing principles.

At 247 Wall St., Alex focuses on delivering analysis that is both accessible and useful, with a clear emphasis on helping readers make more informed decisions with their money.

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