Apple To Sell 6 Million iPhone Duos In 2026
Apple's priciest iPhone yet carries a sticker shock that would make most buyers flinch, but analysts say millions of customers are lining up anyway. The real question is whether Apple can actually build enough of them to meet demand.
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Anyone worried about sales of Apple’s (NASDAQ: AAPL | AAPL Price Prediction) extremely expensive iPhone Duo can stop worrying. Tech research firm Counterpoint expects to sell 6 million of them this year. Their analysts have one caveat, Bloomberg reports. Can Apple produce enough of these?
The base Duo costs $1,999. However, with additional storage, that number can hit $3,199. The base model drops to $84 with a monthly plan spread over 24 months. It is $42 spread over 48 months when bought from Verizon.
It has been hard to tell how “foldable” phones would do. Samsung has one called the Galaxy Z Fold8. There is no evidence that its sales are extremely high.
Analysts have wondered whether customers would turn to the high-end iPhone 18 Pro or Pro Max, Apple’s advanced models of its traditional smartphones. Few estimates exist for total iPhone 18 sales this year. Wall St research firm Evercore expects many people will upgrade because they want a newer iPhone model.
As in every quarter and every year, investors look to the iPhone as the engine of Apple’s success. And for many years, it has not disappointed. Sales of the iPad, Mac, wearables, and services have not grown enough to help drive Apple’s top line.
In the most recent quarter, iPhone revenue was $54 billion compared to the company total of $100 billion. iPhone revenue was up 22% year over year. By contrast, iPad sales dipped slightly to $6.2 billion
Apple’s stock price suggests investors have faith in iPhone 18 sales. Shares are up 21% this year, while the overall market is 13% higher. Its market cap is $4.8 trillion, putting it in second place behind Nvidia’s (NASDAQ: NVDA) $5.5 trillion.
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