Cramer Says Daktronics Wins From Outdoor Advertising

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By Douglas A. McIntyre Published

On tonight’s MAD MONEY show on CNBC Jim Cramer began his show saying "Out with the old and in with the new media"…..except he thinks outdoor advertising will survive well because of the digital ads.  One of his two stocks are Daktronics (DAKT) up 165% this year, but he thinks it’s a buy and going higher.  This isn’t a billboard company, this is an interactive image advertising board for stadiums and sports and even the high schools are starting to add in boxes and special arenas.  He also likes the public transportation aspect like flashing road signs. DAKT closed down 3% at $36.91 in normal trading, but shares rose to $38.30 after he touted the stock.  Its 52-week range is $13.74 to $39.09.

Jon C. Ogg
December 11, 2006

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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