Media

Cramer Like Lamar Behind Daktronics

On tonight’s MAD MONEY show on CNBC Jim Cramer said “Out with the old and in with the new media”….In the second series of MAD MONEY he started saying Daktronics (DAKT) could win in the digital advertising for outdoor advertising, there is another next best solution: the companies buying the billboards are a way to play this as well and in that area Cramer thinks Lamar (LAMR) is a winner there.  Cramer thinks it could even be abn acquisition target.  There is a new rating system for outdoor advertising, and the company doesn’t even have 1% of its billboards as digital.

LAMR is up almost 2% in after-hours trading at $64.43.  It closed up 0.5% at $63.30 in regular trading and has a $44.99 to $63.36 trading range over the last 52-weeks.  So it is at a new high and the only time it was ever this high was back at the 1999-2000 turn when the ad economy was on fire. It has a $6.4 Billion market cap and he thinks a management buyout or private equity offer could provide a floor for the stock.

He thinks this is more acquireable than Clear Channel Outdoor (CCO).

Jon C. Ogg
December 11, 2006