YouTube Goes Little To Get Big

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By Douglas A. McIntyre Published

Google’s (GOOG) YouTube is going around town cutting video distribution deals with smaller players like the NBA and Wind-up records. The video sharing site says it now has over 1,000 of these tiny partnerships. Obviously, these companies need the distribution more than firms like CBS (CBS) or NBC (GE).

At the same time Viacom (VIA) is pounding its chest about how well it is doing without YouTube. During its earnings announcement, Viacom said that traffic to its MTV site was up more than 50% in the last month. Other Viacom sites also saw traffic improvements. That may be a bit of good news for Viacom, but the fact remains that YouTube’s audience is still much larger than that of any of the media companies, and by a huge margin. The Viacom news was so exciting that the stock closed down for the day.

Once YouTube has a number of small media company deals, the big players will be back. They can’t afford to have YouTube make the little guy a success at their expense.

Douglas A. McIntyre can be reached at [email protected]. He does not own shares in companies that he writes about.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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