Britain’s ITV Up Ante On Web TV

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By Douglas A. McIntyre Published

It may not be news in the US yet, but the UK’s largest commercial broadcaster is going all web all the time. ITV is launching a service that will stream its channels live over the internet. The service will also include past shows so that viewers can "catch up" on programming that they missed.

ITV also plans to offer "web only" exclusive programs to draw audience. The company will spend $40 million on the launch. The online live broadcasts will run the same commercials as their terrestrial counterparts.

The move is not without risk. The web presence stands side-by-side with the traditional broadcast. If viewer move to the internet it is still unclear that advertisers will pay the same rate for the same viewer.

But, inexorably, web TV is coming. The UK development will move across the ocean to the US. It is just a matter of time.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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