No Good News For CNET (CNET) Investors

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According to recent numbers from comScore, CNET’s (CNET) News.com website has been losing audience. Unique visitors in August were 2.478 million. In October, that number fell to 2.045 million. Pageviews from News.com run about six million a month. CNET lists daily pageviews in its 10-Q at 91 million. Either News.com is a very small part of the CNET total, or the comScore numbers are way off.

If comScore is accurate, tech blog TechCrunch had eight million pageviews in October. It begs the question of how CNET’s blog network is doing.

Douglas A. McIntyre