The Weather Channel Is For Sale

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
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According to The New York Times, The Weather Channel is for sale by owner Landmark. The price is estimated to be about $5 billion. That number seems low.

The cable operation has reaches more than 87 million homes, or about 95% of all cable households.

Programming costs are probably low. It is safe to assume that anchors get only modest pay and that access to National Weather Service data is cheap, if not free.

comScore puts weather.com’s audience at over 34.1 million unique visitors in November. That ranks in No.16 in the US and ahead of the audiences of the CBS (CBS) online properties, Comcast’s (CMCSA) online operations, Disney (DIS), and ESPN.

The sale of a property like this only comes around every few years.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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