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Media

Magazine Advertising May Be En Route To Worst Year Ever (WPO)(TWX)(MGP)

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By Douglas A. McIntyre Updated Published
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bear21The drop in magazine advertising pages is continuing as the first quarter ends, and it looks like Q2 will not be better. According to MIN, which tracks advertising pages for major US publications, Fortune, part of the Time, Inc. division of Time Warner (TWX), is down 30% through its mid-March issue. Rival Forbes is off 17% through the same period.

Through the third week in March, McGraw-Hill (MHP) flagship BusinessWeek’s ad pages are down 32%. Time  Inc.’s Entertainment Weekly is off 39%, Time Magazine is off 29%, and the Washington Post’s (WPO) Newsweek is down 34%.  Sports Illustrated is down 29% through the same period.

Douglas A. McIntyre

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