Apple (NASDAQ:AAPL) customers who want to buy and play music and video from the iTunes store have to download it to their iPods or iPhones. The huge consumer electronics company is buying Lala. The small company allows its customers to store all of their multimedia content on the portion of the internet called the “cloud” which is actually the online accessable servers the Lala operations to store is subscribers playlists.
CNET reports that Apple’s managers are very interested in working with Lala’s engineers, who have come up with “a payment and fulfillment system that could save Apple millions of dollars a year.”
Apple almost never buys companies, so the Lala business operation and technology must have very substantial value to it.
The cloud computing aspect of the Lala system would allow people to buy content from iTunes and move it to their multimedia players, PC, and other devices like gaming platforms. It would take the already dominant iTunes operation and future increase the footprint of machines that could use the service.
Douglas A. McIntyre
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