Media IPO Debuts (YOKU) Inc. (NYSE: YOKU) is set to debut in an IPO today.  This initial public offering is set at 15,847,700 American Depositary Shares at $12.80 per share.  For those who do not know this one, probably sounds a lot like a Google subsidiary that bought for video… YouTube.  And this one is in China.

The company description is that it is a leading Chinese internet television company, and it’s mission is “to become the primary source of video content for Chinese internet users across all Internet-enabled devices.”

Goldman Sachs was the sole global coordinator and sole bookrunner; Allen & Company, Piper Jaffray, and Pacific Crest Securities are co-managers for the offering. Youku granted the underwriters an option to purchase up to an additional 2,377,155 ADSs at the initial public offering price to cover overallotments.

The pricing here is deemed a very strong pricing after the market has risen and after so many Chinese IPOs have done so well.  The initial price talk was $9.00 to $11.00.  Each ADS represents 18 Class A ordinary shares of the company.

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