Twitter Inc. (NASDAQ: TWTR) has come out with a premium pricing to what was already a raised range of price targets from the start. The company is selling 70 million shares at a price of $26 per share. What is interesting here is that we have already seen analysts initiate coverage on this social media or news distribution platform even before trading begins.
Cantor Fitzgerald started coverage with a Buy rating.
A firm called Evercore partners gave an Overweight rating to Twitter, and we have heard that their price target is as high as $43.
RBC Capital started coverage with an Outperform rating and a $33 price target.
Of note here is that there five different angles to look at this IPO for secondary or tertiary trading and analysis. In that report, we showed the valuation ranges given by Sterne Agee as well, and they were above the initial pricing range from the start.
If you include the Sterne Agee outlook from the start, that actually makes at least four positive research angles on Twitter. It has not even started trading yet.
24/7 Wall St. wants to remind readers about one thing. Twitter may be a great tool for people like Ashton Kutcher and Justin Bieber, but it is a de-monetization tool when it comes to big media. The big media houses have all been covering Twitter with infatuation, but one day soon they will likely turn against Twitter, once they realize how much of a monetization drainer it is in an industry already fighting for every dollar. That might not hurt Twitter at all, but we want readers to know this.