A Comeback In E-Commerce Spending
By Douglas A. McIntyre The days of $800 million e-commerce spending are back, presenting the possibility that online sales have made a significant rebound from last year. According to recent data from comScore, Cyber-Monday sales hit $887 million, up 5%…
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The days of $800 million e-commerce spending are back, presenting the possibility that online sales have made a significant rebound from last year.
According to recent data from comScore, Cyber-Monday sales hit $887 million, up 5% compared to last year, and two days since then have posted sales above $800 million. The research firm reports that the increase has been led by “Cyber Monday, with $887 million in spending, matching the heaviest online spending day on record.” The notion of a record sales day in what was supposed to be a slow holiday spending season should offer the online retail industry substantial cheer. From November 1st to December 4th e-commerce sales rose 4% to $15.3 billion, and it has been rising even faster in recent days.
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