L Brands Underwhelms With June Sales

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By Chris Lange Updated Published
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L Brands Underwhelms With June Sales

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L Brands Inc.’s (NYSE: LB) stock took a slight downturn early in Thursday’s session after the company reported its net sales for June. Unfortunately investors were initially not impressed with these numbers.

The company reported net sales increased 7% to $1.296 billion for the five weeks ended July 2, compared to net sales of $1.207 billion for the five weeks ended July 4 of the previous year. Comparable sales for the five weeks ended this year increased 6%.

L Brands reported net sales of $4.727 billion for the 22 weeks ended July 2, an increase of 5% compared to net sales of $4.518 billion for the same period of last year. Comparable sales for this period increased 3%.

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The breakdown of total comparable sales for the company’s segments was:

  • Victoria’s Secret June comparable sales totaled 6%, while year-to-date comparable sales totaled 2%.
  • Bath & Body Works June comparable sales totaled 7%, while year-to-date comparable sales totaled 6%.

L Brands, through Victoria’s Secret, PINK, Bath & Body Works, La Senza and Henri Bendel units, is an international company. It operates 3,045 company-owned specialty stores in the United States, Canada, the United Kingdom and Greater China, and its brands are sold in more than 700 additional franchised locations worldwide.

Excluding Thursday’s move, L Brands has underperformed the broad markets, with the stock down about 26% year to date. Over the past 52 weeks, the stock is only down about 17%.

After falling more than 2% after Thursday’s opening bell, shares of L Brands were last seen down fractionally at $68.28. The consensus analyst price target is $69.92, and a 52-week trading range is $60.00 to $101.11.

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Photo of Chris Lange
About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics.

Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications.

A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.

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