Walmart Helps Battered Lord & Taylor With E-Commerce Deal

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Lord & Taylor is a high-end retailer that has been closing stores, and it even sold its flagship store to WeWork. Its parent, Hudson’s Bay, has downsized the company as brick-and-mortar sales fall.

Lord & Taylor got a lifeline from Walmart Inc. (NYSE: WMT), which will start to sell Lord & Taylor items at It may be a critical lifeline for the retailer, which was founded in 1826.

According to Walmart: and Lord & Taylor today announced that the companies will begin to roll out the new Lord & Taylor flagship store on in the coming weeks. The flagship, which will debut with more than 125 brands, including Tommy Bahama, Vince Camuto, Miss Selfridge, La La Anthony, Lucky Brand, H Halston and Effy, will be part of’s broader fashion destination.

So, after giving up its flagship store location, its new flagship is an e-commerce one. R.J. Cilley, senior vice president of Digital, Lord & Taylor, said as much:

“This innovative flagship on is an entirely new model for us and demonstrates the evolution of Lord & Taylor and our commitment to advancing our digital presence,” said RJ Cilley, SVP of Digital, Lord & Taylor. “We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands.”

The Lord & Taylor section of will even get a special designation: Premium Brands from Lord & Taylor.

The deal does offer special advantages for Walmart, which is generally considered a downmarket retail brand, both online and at its nearly 12,000 stores worldwide. It is after all the home of “Everyday Low Prices” and has made its reputation as a seller of inexpensive good and services. It offers dresses and shoes online for under $10.

The deal with Lord & Taylor also is a means for Walmart to better compete with Amazon, which has moved aggressively into clothing sales. Lord & Taylor gets a large portion of its sales from this category.

While the new deal may help the old retailer out of a bind, it also will allow Walmart to enter the high-end fashion and accessories business.

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