Barnes & Noble Continues Trek Toward Oblivion

Wracked by falling sales and losses, doubtlessly caused by the ongoing dominance of online book sales, particularly by, Barnes & Noble Inc. (NYSE: BKS) reported another quarter that shows it is in a flat spin. Its share price dropped more than 8% on the news to $5.90.

As a measure of what Wall Street believes eventually will happen to Barnes & Noble, its shares are down 38% in the past five years, while the S&P 500 is 129% higher. Barnes & Noble shares were as low as $4.65 in early 2018, but the recent bounce was not justified.

Revenue for the quarter that ended April 28 was $786 million, down from $821 million in the same quarter the year before. The company had a net loss of $21 million, compared to a loss of $13 million in the year-ago period. Barnes & Noble showed a cash balance of less than $11 million. The company has long-term debt of $158 million. Its market is only $450 million, a fraction of annual revenue.

Demos Parneros, the chief executive officer of Barnes & Noble, made a statement that is barely plausible:

In fiscal 2018 we developed a long-term strategic turnaround plan, which we continue to execute. Our plan, which includes sales improvements and cost reductions, is expected to yield immediate improvement in fiscal 2019, resulting in EBITDA of $175 million to $200 million, and further benefits in the following years. We also strengthened our leadership team in key areas of the business. They will be instrumental in overseeing the turnaround.

The company’s outlook did not mention revenue at all.

Barnes & Noble still has 630 stores, which given the revenue attrition is probably too many. It also claims it has “one of the Web’s premier e-commerce sites, (” That statement is not true.

It has been 17 years since nationwide bookseller Borders went under. Barnes & Noble has a plan for sales improvement, but that improvement is unlikely.

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