Nordstrom Sales Projections Not Enough for Investors

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Nordstrom Inc. (NYSE: JWN) shares pulled back on Tuesday after the department store chain announced its sales projections for the next five years. Ultimately its targets were not up to par with what Wall Street had in mind.

From 2017 to 2022, the company is projecting earnings before interest and taxes to grow in the range of 5% to 6% on an average annualized basis, while sales are expected to grow between 3% and 4%. At the same time, apparel and footwear sales are projected to grow at a slower 1% pace on average, annually.

According to CNBC:

Nordstrom, like its rivals, is fighting to maintain growth as it faces new competition from trendy e-commerce brands and slowing foot traffic at malls. In order to keep pace, traditional retailers must invest in new technology and test out new business models.

Looking ahead to fiscal 2018, the company reaffirmed its prior outlook. Nordstrom expects net sales to be in a range of $15.2 billion to $15.4 billion, while same-store sales are forecast to rise as much as 1.5% overall. Earnings per share (EPS) are forecast to be in a range of $3.35 to $3.55, excluding the impact of any future share repurchases.

However, this was not enough. Consensus estimates are calling for $3.47 in EPS and $15.78 billion in revenue for the current fiscal year. And for fiscal 2019, analysts expect EPS of $3.59 and revenue of $16.2 billion.

Shares of Nordstrom were last seen down more than 5% at $50.69, with a consensus analyst price target of $52.44 and a 52-week range of $37.79 to $54.11.