We might not be able to define good customer service, but most of us know it when we get it. Research firm J.D. Power took a more measurable approach and evaluated 600 brands across nine industries and came up with a list of 50 2014 Customer Champions.
The list includes seven health care companies, two airlines and four car brands, in addition to perennial customer service overachiever Amazon.com Inc. (NASDAQ: AMZN). Amazon’s CEO Jeff Bezos is notorious for his focus on customer service, as he must be because it is very easy to spread negative reports about customer service in this day and age.
The only pure technology company on the list is Apple Inc. (NASDAQ: AAPL), which probably makes the list based on its retail stores and well-trained customer service staff.
Among car makers, the Cadillac brand from General Motors Co. (NYSE: GM), the Lincoln brand from Ford Motor Co. (NYSE: F), and Toyota Motor Corp.’s (NYSE: TM) Lexus brand make the list, as does Jaguar, which is owned by India’s Tata Motors Ltd. (NYSE: TTM).
The two airlines on the list are JetBlue Airways Corp. (NASDAQ: JBLU) and Southwest Airlines Co. (NYSE: LUV). That any airlines at all make such a list is something of a miracle.
J.D. Power is a division of McGraw Hill Financial Inc.