Starbucks to Open First of Its Kind Signing Store in the US
Starbucks recently announced that it will be opening its first so-called Signing Store in Washington D.C.
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Starbucks Corp. (NASDAQ: SBUX) recently announced that it will be opening its first “Signing Store” in the United States, specifically in Washington D.C. This new store will be manned by a team of deaf Starbucks partners (employees), and allies led an effort to launch this unique store model. The store is expected to open in early October.
The store will be located at 6th and H Streets, near Gallaudet University, which is considered a bustling hub that is deaf-friendly.
Management believes that this store will create a distinctive retail experience for all customers, while offering a unique store format that promotes accessibility and offers employment and career advancement opportunities for deaf and hard of hearing people.
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Howard A. Rosenblum, CEO of the National Association of the Deaf, commented:
The National Association of the Deaf applauds Starbucks for opening a Signing Store that employs Deaf and hard of hearing people. Starbucks has taken an innovative approach to incorporating Deaf Culture that will increase employment opportunities as well as accessibility for Deaf and hard of hearing people, while at the same time educating and enlightening society.
Shares of Starbucks traded down fractionally early Thursday at $51.17, with a consensus analyst price target of $59.30 and a 52-week trading range of $47.37 to $61.94.
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Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics. Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications. A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.
