Americans buy a lot of beer — 210.5 million barrels in 2016 to be exact. As evidenced by considerable year-over-year changes in sales by brand, beer lovers can also be fickle when it comes to choosing their favorite brew.
The beer industry is subject to a range of market forces including evolving consumer preferences, shifting demographics, and pricey ad campaigns. The fastest growing beer brands in the United States — those with the highest percentage increases in shipments from 2011 to 2016 — have likely benefited from such factors.
24/7 Wall St. reviewed five-year changes in domestic shipping volume for 29 of the industry’s largest brands to identify America’s fastest growing beer brands. While the total volume of beer shipped in the United States climbed 3.8 million barrels from 2011 to 2016, some brands far out performed the overall trend — more than doubling in overall sales.