Least Bankable Actors of 2018

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This year’s biggest movies starred some of Hollywood’s most popular actors – some relatively new and some far more established. Chadwick Boseman – the star of the year’s top-grossing film “Black Panther” — only had a few starring roles under his belt before becoming T’Challa, a character in the film. Alternatively, Tom Cruise simply added one more blockbuster success to his filmography with this year’s “Mission: Impossible – Fallout.”

An actor’s popularity with moviegoers is a delicate matter, however, and even the industry’s biggest stars are always at risk of falling out of the public’s favor. When an actor alone is no longer enough to ensure a movie’s box-office success, that actor may receive fewer leads in big budget productions, quickening his or her decline.

24/7 Wall St. has identified the least bankable actors as of 2018. These are the performers whose films have the worst average box-office returns in relation to their production budgets. While many of these actors are still considered big stars, they fail to command the level of box- office success that is standard among the industry’s most bankable actors either due to waning popularity or poor career decisions with regard to the movies they make.

Click here to see the least bankable actors of 2018.
Click here to see our methodology.