Least Bankable Actors of 2018
This year’s biggest movies starred some of Hollywood’s most popular actors – some relatively new and some far more established. Chadwick Boseman – the star of the year’s top-grossing film “Black Panther” — only had a few starring roles under his belt before becoming T’Challa, a character in the film. Alternatively, Tom Cruise simply added one more blockbuster success to his filmography with this year’s “Mission: Impossible – Fallout.”
An actor’s popularity with moviegoers is a delicate matter, however, and even the industry’s biggest stars are always at risk of falling out of the public’s favor. When an actor alone is no longer enough to ensure a movie’s box-office success, that actor may receive fewer leads in big budget productions, quickening his or her decline.
24/7 Wall St. has identified the least bankable actors as of 2018. These are the performers whose films have the worst average box-office returns in relation to their production budgets. While many of these actors are still considered big stars, they fail to command the level of box- office success that is standard among the industry’s most bankable actors either due to waning popularity or poor career decisions with regard to the movies they make.