Yahoo! 2007: Bad Year, New Players


nternet expert Rafat Ali says that 2007 will be a very bad year for Yahoo! His appraisal is that the company has lost its way and may have to acquire companie to continue growing. At the very best, Yahoo! is in for another mediocre year. Of course, the company just sacked much of its top management, but it is hard to see how that will help it.

To listen to the head of ad sales at Yahoo!, Wendy Millard, the new Panama search-based advertising platform is going to fix all of that. It will put Yahoo! back in the game. Google will no longer have a techology lead in advertising targetting. Her position is that Yahoo! is not AOL or MSN. It is bigger and better, good enough, in fact, to compete for TV dollars in the big advertising sandbox.

Perhaps someone would let Yahoo!’s investors know about the big turnaround. Maybe they have missed it.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

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