Mamma.com (MAMA) is already backing off its highs. The company yesterday morning announced new video search features, and it has essentially seen its shares double in two days. The industry people knew this was there already, so it is a wonder thatthe shares doubled on the news that was more PR than news.
Here was the news yesterday: Mamma.com (MAMA)……the Mother of all Search Engines, in conjunction with the Pixsy Media Search Platform, now offers its users video search capabilities on www.mamma.com. By providing visual searching based on relevance, categories, photos and videos, Mamma users are given a key tool in today’s search experience. Users can enter a query into the Mamma.com search box, hit the Videos tab, and pull highly relevant results from numerous video content providers including YouTube, Revver, StupidVideos.com, AddictingClips.com, Blastro, BusinessWeek, Grouper, MetaCafe, Reuters, Sharkle, Roo Media, USA Today, and many more.
Jon C. Ogg
December 13, 2006
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